After “The Great War” of Ticketmaster last November, Taylor Swift opened The Eras Tour during mid-March in Glendale, Arizona—temporarily renamed Swift City in celebration of the tour.  

For three hours, the concert featured 44 songs from her ten albums (Taylor Swift, Fearless, Speak Now, Red, 1989, reputation, Lover, folklore, evermore, and Midnights). Each album marks an “era” in Swift’s career, beginning with her debut country-music album, Taylor Swift, and currently ending with her most recent release, Midnights. 

This tour is the first time Lover, folklore, evermore, and Midnights have been performed live. Swift revealed every version of herself in her sold-out show.

From her 2020 album evermore, “willow” featured backdrops seen in its music video: a snowy, dark forest and cloaked dancers holding glowing lights that trailed threads of golden light across the stage. From her evermore era, Swift left crowds teary-eyed with her heartfelt performances of “Tolerate It” and “Marjorie.”  

Swift later dove “into” the stage, where screens projected her swimming through waters before emerging in a purple dress to mark the start of her Midnights era.

At each concert, Swift has added two surprise songs that are not repeated at any other concert.

Swifties have created new ways of connecting through the tour. In Swift’s song “You’re own Your Own, Kid,” the line “So make the friendship bracelets/take the moment and taste it” has prompted fans in starting the tradition of making and trading Eras Tour themed friendship bracelets. 

Swift will be in Philadelphia, performing for three nights on May 12, 13, and 14. Describing herself as a “dedicated fan,” Ava Lord ‘26 is preparing for the concert by “planning a costume and making [friendship] bracelets.”

The Eras Tour celebrates Swift’s ten albums and precedes the rest of her career. It will be the end of a decade, but the start of an age.